Wholesale order gross profit
A straightforward high-intent calculator for brands selling B2B wholesale.
Wholesale order gross profit
Units x (price - unit cost)
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How to estimate wholesale order gross profit
- Enter total units in the wholesale order.
- Add your average wholesale selling price per unit.
- Add your landed unit cost (COGS).
- Review gross profit and compare with your target margin.
Best use cases
- Wholesale brands validating large PO profitability
- Sales teams stress-testing discount requests
- Finance teams planning quarterly wholesale targets
Frequently asked questions
Does this include shipping or commissions?
No. This calculator focuses on gross profit from unit economics only. Include freight, commissions, and overhead separately for net profit analysis.
What if my cost changes by volume tier?
Use a weighted-average unit cost based on expected volume mix for a realistic estimate.
Glossary
Gross profit
Revenue minus direct product cost before overhead and operating expenses.
Landed unit cost
Per-unit cost including product cost and inbound logistics to inventory.
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Last reviewed: 2026-05-07
Reviewed by: Calclet Growth Team